How did it get to be November already? (Or finally?) …It has been a strange year! Here in the Midwest, it is time for hunting, colder weather and the full color of fall. In our industry it is time to talk about long-term care (LTC) insurance.
Nine out of ten consumers believe that their advisors should talk about LTC planning with them. It is a good idea to have these conversations when clients are generally in good health and especially before they need care. Advisors mostly agree that it’s a good idea to begin LTC discussions at age 50 and make LTC a component of retirement planning. Early planning, ensures that clients are cared for according to their wishes. Discussing LTC as a family when planning for retirement enables everyone to get on the same page before care is needed. And it’s an excellent way for advisors to build a relationship with the next generation of wealth.
Take advantage of Long-Term Care Awareness month to talk to your clients about their plans for handling an LTC event. Many people wait too long before discussing their LTC preferences and options and risk having to make decisions quickly and under the duress of an immediate need. Show them how an LTC rider can help them alleviate the potential financial, emotional, and physical burden that they and their loved ones could face if such need arises.
Get the conversation started here. Join one of our LTC Webinars here.
