Thursday, April 14, 2016

Why Should you Market to your Small Business Owner Clients?

Did you know that small businesses make up approximately 98 percent of all U.S. employers and provide jobs to over 40 million people?*
Despite this fact, many business owners have failed to plan for the future of their business and that’s where you can help.
  • Only 21% of small businesses have a formal business plan in place.*
  • A majority of small firms are likely to suffer financially if the owner were to die or have a long-term disability. Yet, only 20% have business life insurance and 18% have business disability insurance.* 
  • Insurance is particularly important for sole proprietors because the burden of providing for their families typically rests on their shoulders alone.
MVP wants to help you be successful, and we're committed to helping you grow and flourish in 2016. With that said, helping you market to your Small Business Owner clients is a great place to start.

 *Mutual of Omaha Small Business Study, 2014
* Small World, Trends in the U.S. Small Business Market, LIMRA, 2012
* Source: LIMRA’s “Small World: Trends in the U.S. Small Business Market,” 2012