It's already the middle of September and you have probably heard by now that September is Life Insurance
Awareness Month (LIAM). You know...that industry-wide educational campaign designed to encourage everyone to take a serious look at their life insurance needs?
This year's celebrity spokesperson is retired NFL quarterback, Boomer Esiason. At the age of only 7, his mother died of cancer and did not have any life insurance. “I was handed a life lesson early, growing up with one parent,” says Boomer, “It wasn't the easiest life—my dad sacrificed a lot.” It's because of his own experience that he knows how important life insurance is for his family and he wants you to know that if something happens and you haven't done the planning, the people you leave behind will feel the brunt of your mistakes.
View the important LIAM message from Boomer for insurance professionals on MVP's home page or on our You Tube Channel.
Despite this industry-wide campaign and our day job, 85% of Americans say most people need life insurance, yet only 62% have coverage and those that have it, don't have enough. This is why what we do is so important! Helping families plan for something is better than nothing and it's very apparent that we still have a lot of work to do.
If you haven't gotten started yet, it's not too late, and it's momentum can carry you through the end of the year. Get LIAM Campaign Resources here