According to LIMRA research, one benefit that has come out of the pandemic is more Americans are increasingly aware of their need for life insurance. 60 million US households have little to no life insurance coverage and nearly 30% of survey respondents say they will likely purchase a policy in the next year. We are hopeful they will follow through and get the coverage they need to protect their families, however they may need a little push from their friendly insurance advisor.
People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. Many MVP carriers participate in the industrywide awareness campaign. So, get on board the industry LOVE train by promoting the importance and power of proper insurance planning.