Address the Needs of Unmarried Partners

According to the 2010 US Census Bureau, traditional married couples were 78% of households in 1950. As of 2010 traditional married couples represented less than half of households. Couples that aren't married can't take advantage of the many tax and retirement benefits established for traditional married couples, but they still have a number of effective planning tools at their disposal to reach their retirement and wealth transfer goals.

For example, use life insurance to create a virtual marital deduction. A policy insuring one partner may be designed to pay death benefits directly to the surviving partner. Considering life insurance in this way may add new opportunities to your prospecting.

Since people form many different types of committed relationships and many of them today don't involve a marriage contract, the ING Life Companies has created three new consumer brochures to help you work in the unmarried couples market. You can choose from different versions that address a specific market for unmarried heterosexual, female and male partners. View Modern Solutions for Today's Modern Family from ING.